Matthew Syed

British journalist and former table tennis champion whose Bounce, Black Box Thinking, and Rebel Ideas have made him one of the most influential popular writers on performance, failure culture, and cognitive diversity.

Produced Black Box Thinking — the argument that high-performance organizations should treat failure as data rather than stigma, using the aviation safety model — which became the most influential British business book on failure culture, and Rebel Ideas on the performance advantages of cognitive diversity.