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institution1940– (original); 1955– (Ray Kroc's franchised)

McDonald's

Disciplines:
retail
retail/fast food
business/franchising
brand

Summary

Ray Kroc's Oak Brook, Illinois fast food company — franchised from the McDonald brothers — the largest fast food restaurant chain in the world and the company that created the modern fast food franchise model.

Core Contribution

Creates the modern franchise model — McDonald's Speedee Service System (assembly-line food production), franchise structure (operators own restaurants, company owns real estate), and quality/service/cleanliness standards became the template for global franchised service businesses.

Historical Influences

Ray Kroc McDonald brothers

Intellectual Lineage

Ray Kroc McDonald brothers 1955

Contemporaries & Peers

Burger KingKFC

Minds Influenced

Fast food industry Franchise model globallyLenny's Podcast

Intellectual Posterity

McDonald's Big MacMcDonald's franchise modelSpeedee Service System

Discussing

McDonald's

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