Japanese-Canadian businessman and president of Nintendo of America who established Nintendo's US operations — building the distribution network and retail relationships that made the NES the dominant US gaming platform after the 1983 video game crash.
Relaunched the video game category in America after the 1983 crash — rebranding the NES as an 'Entertainment System' with R.O.B. the robot to avoid toy buyer resistance — and built the Nintendo of America retail and distribution infrastructure that delivered the gaming renaissance.
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