Richard Thaler's 2015 memoir-style account of the development of behavioral economics — covering the Ultimatum Game, mental accounting, the endowment effect, nudge theory, and his Nobel Prize work — told as a story of fighting the economics mainstream.
Personalizes the behavioral economics revolution — Misbehaving's first-person account of how behavioral economics emerged (against fierce resistance from rational-actor economists) makes it a more readable history than academic accounts; Thaler's mental accounting and nudge contributions are clearly explained.
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