Australian men's health charity founded in 2003 — which created the annual November moustache-growing campaign to raise awareness and funds for prostate cancer, testicular cancer, and men's mental health — now operating in 20+ countries.
Created the most successful men's health awareness campaign in history — using the accessible ritual of moustache-growing to build community, start conversations about men's health, and raise hundreds of millions for research — demonstrating that playful, masculine-coded activities can be effective mental health and health promotion vehicles.
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