Richard Thaler and Cass Sunstein's 2008 book — arguing that choice architecture (how options are presented) powerfully influences decisions, and that nudges (small changes to defaults and framing) can improve outcomes while preserving freedom.
Creates libertarian paternalism as a policy framework — Nudge's argument (that policymakers can improve outcomes by designing choice architectures that make better options the default, without restricting freedom to choose otherwise) is the most politically palatable behavioral economics policy framework.
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