One of the most cited social science books of the 20th century; shaped entire fields of marketing, sales training, and UX; concepts taught in virtually every MBA programme; sequel Pre-Suasion extended the framework.

We know One of the most cited social science books of the 20th century; shaped entire fields of marketing, sales training, and UX; concepts taught in virtually every MBA programme; sequel Pre-Suasion extended the framework. belongs here, but no one has told their story yet — no summary, no contributions, no map of who they influenced or were influenced by.