PANTHEON
ExploreBuild My Library
© 2026 Pantheon — an atlas of the ideas that shaped how we think.
institution1997–present

Priceline

Disciplines:
e-commerce
e-commerce/online travel
e-commerce/name-your-price commerce

Summary

American online travel company founded in 1997, famous for its 'Name Your Own Price' model, which later acquired Booking.com in 2005 — making that acquisition the most value-creating deal in online travel history.

Core Contribution

Made the $133 million acquisition of Booking.com in 2005 — a Dutch company that became the world's largest accommodation platform — demonstrating that the most transformative acquisitions often come from overlooked international assets.

Historical Influences

Jay Walker Jeffery Boyd Glenn Fogel

Intellectual Lineage

Online Travel IndustryReverse Auction E-CommerceInternet Era Deal-Making

Contemporaries & Peers

Expedia Travelocity Orbitz Hotels.com

Minds Influenced

HotwireKayak

Intellectual Posterity

Booking HoldingsName-your-price auction model

Discussing

Priceline

Ask anything about Priceline — their ideas, influences, contradictions, legacy.

Sign in to start a conversation.