Data journalism and content marketing company that produces research-driven articles using pricing and economic data — original mission was pricing used goods, evolved into content marketing services.
Content marketing meets data journalism: Priceonomics pioneered the model of producing rigorous, data-driven long-form articles as a form of content marketing — proving that research-based content could generate significant organic traffic. Documented the model in 'The Content Marketing Handbook.' Also produced its own research (used car prices, rental markets, labor markets) using pricing data scraped at scale.
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