Kim Scott's 2017 management guide — arguing that effective managers care personally while challenging directly — introducing the Radical Candor 2x2 matrix that became the most widely used feedback vocabulary in Silicon Valley.
Creates the Radical Candor management vocabulary — the 2x2 matrix (care personally × challenge directly) and its four quadrants (Radical Candor, Ruinous Empathy, Obnoxious Aggression, Manipulative Insincerity) are the most widely taught feedback framework in Silicon Valley; 'Ruinous Empathy' specifically named a phenomenon (being too nice to give useful feedback) that previously lacked vocabulary.
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