American businessman who served as president of Coca-Cola from 1923 to 1954 and remained its dominant figure for decades, transforming it from a regional American drink to the world's most recognized global brand.
Made Coca-Cola's international expansion the strategic priority — establishing bottling operations on every continent, supplying American troops in WWII, and articulating the famous goal of making Coke available 'within arm's reach of desire' globally.
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