Russian-American entrepreneur who founded Nebraska Furniture Mart — arriving in the US speaking no English, with $500 — and who built the largest furniture store in North America by following a single rule: buy cheap, sell cheap, tell the truth.
Demonstrated the immigrant founder model at maximum intensity — arrived in America with nothing, built a $500M business through sheer persistence and a single principle (sell cheaper than anyone) — and kept working until age 103 (she came back out of retirement to compete with her own grandchildren who had pushed her out).
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