American cartoonist and author — creator of the Dilbert comic strip — author of Win Bigly (on persuasion and Trump) — who predicted Trump's 2016 victory early based on persuasion analysis and then made increasingly extreme statements that ended in Dilbert's cancellation in 2023.
Creates the persuasion framework for analyzing Trump's political success — Adams's Win Bigly argument (that Trump was a master persuader using cognitive science principles, not just a populist) was the most intellectually interesting non-partisan analysis of Trump's 2016 campaign.
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