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person1983–present

Scott Cook

Disciplines:
corporate governance
software entrepreneurship
software/consumer software

Summary

American software entrepreneur and co-founder of Intuit, the personal finance software company behind TurboTax and QuickBooks, who served on multiple Silicon Valley boards during the internet era.

Core Contribution

Built Intuit into the dominant personal and small business finance software company by focusing obsessively on reducing user friction — conducting what became famous as 'Follow Me Home' user research — and maintained category dominance through multiple technology transitions.

Historical Influences

Procter & Gamble brand management

Intellectual Lineage

Consumer Software TraditionSilicon Valley Entrepreneurial Tradition

Contemporaries & Peers

Bill Gates Larry Ellison Jeff Bezos Pierre Omidyar

Minds Influenced

No recorded minds influenced.

Intellectual Posterity

Follow Me Home user research methodTurboTaxQuickBooks

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Scott Cook

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