Will Storr's account of the rise of extreme individualism and self-obsession in the West — tracing its roots from ancient Greece through the human potential movement to social media.
The genealogy of the Western self: from the Stoic internalized self to the Christian soul to the Romantic individual to the neoliberal self-brand. The self-esteem movement: how psychological advice was captured by individualist ideology. Social media as the endpoint: the self reduced to its performance for an audience. A cultural history combined with popular psychology.
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