American educational children's television program that began in 1969 — combining entertainment with evidence-based early childhood education — which has had documented positive effects on school readiness, literacy, and numeracy for generations of American children, particularly in low-income households.
Created the evidence-based educational television model — designing content around measurable learning outcomes rather than pure entertainment — and demonstrated that high-quality free children's educational media could reduce educational attainment gaps between rich and poor children.
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