American social theorist who developed the concept of surveillance capitalism — arguing that tech companies have invented a new economic logic that claims human experience as raw material for behavioral prediction products.
Surveillance capitalism: a new economic logic — Google and Facebook extract behavioral surplus (data beyond what is needed for service improvement) to feed prediction machines that sell certainty about human behavior to advertisers. The behavioral futures market. In the Age of the Smart Machine: an earlier analysis of workplace computerization. The Age of Surveillance Capitalism: the systematic account.
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