Evan Spiegel and Bobby Murphy's camera company — creator of Snapchat — notable for ephemeral messaging, Stories (later copied by Instagram and WhatsApp), and augmented reality filters.
Invents ephemeral messaging and the Stories format — Snap's core innovation (messages that disappear) created a new social media use case; Stories (the vertical full-screen content format) was copied by every major social platform, making it the most copied UX innovation in social media history.
Discussing
Ask anything about Snap — their ideas, influences, contradictions, legacy.
Sign in to start a conversation.