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person1970s–

Stacey Ross Cohen

Disciplines:
writing
marketing
banking/branding
personal brand

Summary

American branding and marketing executive — CEO of Co-Communications — author of Brand Up — who trains students and executives in personal branding.

Core Contribution

Creates Brand Up as a personal branding guide for next-generation professionals — the book focuses on helping young people build professional identity in the social media era.

Notable Works & Achievements

Brand Up

Historical Influences

Personal branding theory Marketing communications practice

Intellectual Lineage

Co-CommunicationsBrand Up

Contemporaries & Peers

Gary Vaynerchuk Dorie Clark

Minds Influenced

Personal branding education

Intellectual Posterity

Brand Up

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Stacey Ross Cohen

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