Stuart Hall

Jamaican-British cultural theorist who founded British Cultural Studies and developed the encoding/decoding model of media communication.

Encoding/Decoding: media messages are encoded by producers and decoded by audiences — the dominant, negotiated, and oppositional readings. Articulation theory: cultural elements can be connected and disconnected — there is no necessary correspondence between economic base and cultural superstructure. The spectacle of the Other: race as a discursive formation.