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book1993

Swoosh

Disciplines:
investigative journalism
business history

Summary

Julie Strasser and Laurie Becklund's 1993 account of Nike's founding and early years from the perspective of Rob Strasser — offering a less flattering view of Phil Knight than Shoe Dog and centering the Jordan deal from inside the marketing department.

Core Contribution

Provides the alternative perspective on Nike's founding — from Rob Strasser's viewpoint rather than Phil Knight's — documenting the corporate politics and creative conflicts that Shoe Dog glosses over, making it an essential corrective to Knight's authorized version.

Historical Influences

Julie Strasser Laurie Becklund

Intellectual Lineage

Business History JournalismInsider Account Tradition

Allied Works

Shoe Dog Just Do It

Contemporaries & Peers

Shoe Dog Just Do It

Minds Influenced

No recorded minds influenced.

Intellectual Posterity

No conceptual posterity found.

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