Brunello Cucinelli's memoir and philosophical manifesto — describing his business philosophy, his restoration of the medieval village of Solomeo, and his vision of humanistic capitalism.
The Cucinelli philosophy in book form: treating employees with dignity as a business strategy and moral imperative, investing in beauty and community as ends in themselves, and running a profitable company without sacrificing the artisanal values that make it distinctive. The Solomeo restoration (theater, amphitheater, garden, school of arts and crafts) is the physical embodiment of the philosophy.
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