A comprehensive account of Apple's first 50 years — covering the founding by Jobs, Wozniak, and Wayne through the iPhone era and Tim Cook's leadership — tracing the company's transformations, near-death experience in the 1990s, and return to dominance.
Documents Apple's complete arc from garage startup to the world's most valuable company — tracing the product philosophy, design culture, and business decisions that created the most successful consumer technology company in history.
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