Kevin Maney's biography of Thomas Watson Sr. — documenting the IBM founder's extraordinary management philosophy and the corporate culture he created.
The Watson biography: Maney's account documents Watson's creation of IBM's distinctive corporate culture (THINK motto, the salesforce training system, company songs, rigorous professionalism) and the business decisions that made IBM the dominant technology company of the mid-20th century. Primary source for understanding how corporate culture can be deliberately engineered.
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