Daniel Lieberman and Michael Long's 2018 book — arguing that dopamine governs desire for future rewards while 'Here and Now' chemicals (serotonin, oxytocin, endorphins) govern present satisfaction — a framework for understanding ambition, addiction, and creativity.
Creates the dopamine-as-desire framework — The Molecule of More distinguishes between wanting (dopamine — anticipation of future rewards) and liking (Here and Now chemicals — present satisfaction), making the neurochemistry of ambition, addiction, and dissatisfaction accessible to general readers.
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