Ingvar Kamprad's 1976 nine-point manifesto distributed to all IKEA employees, outlining the philosophical principles behind IKEA's culture — frugality, simplicity, cost consciousness, and the moral obligation to serve ordinary people.
Functions as IKEA's constitution — articulating that waste is a sin, that IKEA's mission is to create a better everyday life for the many, and that excessive prices are morally wrong — providing the cultural framework that has held a global retailer together across generations of management.
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