Tucker Max

American author whose debut memoir I Hope They Serve Beer in Hell documented his wild, irresponsible young male behavior and became a New York Times bestseller — and who subsequently underwent significant personal transformation and pivoted to book publishing entrepreneurship with Scribe Media.

Produced the defining memoir of a certain strain of early-internet masculine bravado — then underwent one of the most documented personal transformations in the self-help space, co-writing Mate (on evolutionary psychology of attraction) and founding Scribe Media.