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institution2009–

Uber

Disciplines:
business/marketplace
ridesharing
gig economy

Summary

Travis Kalanick and Garrett Camp's San Francisco ridesharing company — the defining gig economy platform — disrupting the taxi industry globally through mobile app-enabled on-demand transportation.

Core Contribution

Creates the on-demand gig economy model — Uber's surge pricing, driver-as-contractor model, and app-enabled dispatch became the template for on-demand services in every category (food, freight, services).

Historical Influences

Travis Kalanick

Intellectual Lineage

Travis Kalanick Garrett CampDara Khosrowshahi 2009

Contemporaries & Peers

LyftAirbnb

Minds Influenced

Gig economy TransportationLenny's Podcast

Intellectual Posterity

Uber UberizationSurge pricing

Discussing

Uber

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