Ukrainian president and former comedian who refused to flee Kyiv when Russia invaded in February 2022 — his 'I need ammunition, not a ride' rejection of American evacuation offers becoming the defining image of wartime leadership — and whose wartime communication transformed global support for Ukraine.
Demonstrated that wartime leadership in the 21st century is inseparable from communication — Zelenskyy's daily video addresses from Kyiv, his appearances before foreign parliaments, and his social media presence created the narrative that sustained Western support for Ukraine's defense.
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