American journalist and political theorist who wrote the most important account of public opinion in modern democracy and ran the most widely syndicated newspaper column in American history.
Public Opinion: the world is too complex for most citizens to understand directly — they work from 'pictures in their heads' (stereotypes) constructed by newspapers. The manufacture of consent (Bernays/Lippmann): mass democracy requires elite guidance of public opinion. Today and Tomorrow: a column syndicated in 250 newspapers for 36 years. Drafted the Fourteen Points for Wilson.
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