American businessman who served as president of Pepsi-Cola from 1938 to 1951, transforming it from near-bankruptcy into a credible Coca-Cola competitor through aggressive marketing and the breakthrough 12-ounce bottle campaign.
Introduced the 12-ounce Pepsi at the same price as Coke's 6.5-ounce bottle — 'twice as much for a nickel' — making affordability the competitive weapon that established Pepsi as a permanent number-two brand and began the Cola Wars.
No recorded historical influences.
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