Tim Urban's 2014 Wait But Why essay using thought experiments to explore personal identity — the Ship of Theseus problem applied to the self.
Popular philosophy treatment of personal identity: Urban uses the teleporter thought experiment (a disassembler and reassembler — are you the same person?) and the gradual cell replacement fact (your atoms are replaced over years) to unsettle the reader's intuitive sense of a fixed self. Accessible entry point to serious philosophical questions (Parfit's Reasons and Persons, the bundle theory of self) for a mass audience. Demonstrated that long-form philosophical blog posts could reach millions.
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