American natural and organic food supermarket chain co-founded by John Mackey in 1980 — which built the premium organic grocery category — and which Amazon acquired in 2017 for $13.7B as its entry into physical retail.
Created the premium natural food supermarket category — demonstrating that a large enough segment of consumers would pay significantly more for organic, natural, and locally sourced food — and built the store format (large, curated, experience-focused) that defined premium grocery retail.
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