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person1900s–1960s

William Murrie

Disciplines:
business operations
manufacturing/candy manufacturing

Summary

President of Hershey Chocolate who partnered with Forrest Mars to create M&Ms — the 'M' in M&Ms stands for Mars and Murrie — providing Hershey's chocolate during wartime rationing in exchange for a 20% stake that Forrest Mars later bought back.

Core Contribution

Provided the chocolate supply that made M&Ms possible during WWII rationing, creating the partnership that launched the product — and then watched as Forrest Mars bought out Murrie's son's stake for a fraction of its eventual value.

Historical Influences

No recorded historical influences.

Intellectual Lineage

American Confectionery Industry Hershey Corporate History

Contemporaries & Peers

Forrest Mars Frank Mars

Minds Influenced

Forrest Mars

Intellectual Posterity

M&Ms brand name

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William Murrie

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