3 thinkers, books, and ideas connected to this field.
A book on reducing friction in product design and customer experience — arguing that removing barriers to desired behavior is more effective than adding incentives.
Catherine Price's 2018 practical guide to reducing smartphone dependency — combining the behavioral science of phone addiction with a 30-day plan for establishing a healthier relationship with technology.
Charles Duhigg's 2012 bestseller synthesizing neuroscience research on habit formation — presenting the habit loop (cue, routine, reward) as the fundamental mechanism underlying behavioral patterns in individuals, organizations, and societies.