2 thinkers, books, and ideas connected to this field.
Frederick Allen's 1993 investigative history of the Coca-Cola company, covering its founding through the New Coke debacle with detailed reporting on the company's competitive practices, advertising, and corporate politics.
Brad Stone's 2013 narrative history of Amazon from Jeff Bezos's founding through the company's transformation into a global technology giant, widely used as the primary source on Amazon's early history.