2 thinkers, books, and ideas connected to this field.
American multinational beverage corporation that created the world's most recognized brand — built around a secret formula and a marketing apparatus that made Coke not just a drink but a cultural symbol — and which is Warren Buffett's most famous holding.
Harvey Weinstein is an American film producer who co-founded Miramax and The Weinstein Company, whose awards-campaign dominance defined 1990s–2000s prestige cinema before his exposure as a serial sexual abuser in 2017.