3 thinkers, books, and ideas connected to this field.
Danish environmental economist — founder of the Copenhagen Consensus Center — author of The Skeptical Environmentalist — who accepts climate change science but argues that current climate policies are economically inefficient and that other global priorities (malaria, poverty) have higher return on investment.
Founder of Patagonia — the outdoor clothing company whose environmental mission became its business model — and exemplar of the 'reluctant businessman' who built a values-driven enterprise.
Yvon Chouinard's memoir and philosophy of Patagonia — arguing that a company can be both environmentally serious and commercially successful by making values the business model.