3 thinkers, books, and ideas connected to this field.
American entrepreneur and convicted fraudster who organized Fyre Festival in 2017 — the disastrously fraudulent luxury music festival in the Bahamas — which became a case study in influencer-driven marketing, entrepreneurial fraud, and the gap between brand promise and reality.
The 2017 fraudulent luxury music festival in the Bahamas organized by Billy McFarland and Ja Rule — which collapsed catastrophically on its opening day, stranding thousands of ticket holders without food, accommodation, or performances — and which generated two major documentaries.
Priya Parker's 2018 guide to purposeful gatherings — arguing that most meetings, parties, and conferences fail because organizers focus on logistics before purpose — and providing a framework for designing gatherings that actually accomplish something.