2 thinkers, books, and ideas connected to this field.
James Clear's 2018 system for building good habits and breaking bad ones — based on four laws (make it obvious, make it attractive, make it easy, make it satisfying) — the best-selling habits book and one of the best-selling self-help books of all time (15M+ copies).
American author — author of Atomic Habits — whose 3-2-1 newsletter and blog on habits built an audience of millions before the book — whose 2018 book became one of the best-selling self-help books of all time.