2 thinkers, books, and ideas connected to this field.
Swiss businessman and CEO of Rolex (1962–1992) who shifted the brand's positioning from precision tool watches to pure luxury status symbols — expanding the Datejust and Day-Date as pure jewelry items — and is credited with making Rolex the world's most recognized luxury brand.
Sixth-generation Hermès family member and current CEO since 2013, who led the defense against Bernard Arnault's LVMH hostile takeover attempt and has overseen Hermès's extraordinary share price appreciation.