3 thinkers, books, and ideas connected to this field.
American rapper and entrepreneur who built one of the most successful artist-business empires in history — from Reasonable Doubt through 13+ studio albums — while simultaneously building Roc-A-Fella Records, Rocawear clothing, Armand de Brignac champagne, Tidal, and the Roc Nation sports and entertainment agency.
American entrepreneur who co-founded Def Jam Records with Rick Rubin — building the most important hip-hop label of the 1980s — and later expanded into Phat Farm clothing, Rush Communications, and other ventures, making him the prototype of the hip-hop entrepreneur.
American rock musician and songwriter who led Tom Petty and the Heartbreakers — producing a string of classic rock anthems over four decades — and whose Wildflowers album (produced by Rick Rubin in 1994) represented his most personal artistic statement.