2 thinkers, books, and ideas connected to this field.
American record label co-founded by Rick Rubin and Russell Simmons in 1984 — from Rubin's NYU dorm room — which signed and developed LL Cool J, Beastie Boys, Public Enemy, and later Jay-Z, Kanye West, and Rihanna, making it the most influential label in hip-hop history.
American author and music industry publicist turned science writer — author of The Lucifer Principle (1995) and Global Brain (2000) — who developed theories of group selection, meme evolution, and the social nature of biology.