4 thinkers, books, and ideas connected to this field.
American NFL head coach — San Francisco 49ers (1979–1988) — creator of the West Coast Offense — 3 Super Bowl titles — considered the greatest NFL coach alongside Vince Lombardi and Bill Belichick.
American NFL franchise founded in 1960 — which became 'America's Team' under coach Tom Landry — and which Jerry Jones transformed into the most commercially valuable sports franchise in America after purchasing it in 1989.
American entrepreneur who bought the Dallas Cowboys for $140M in 1989 and turned them into the NFL's most valuable franchise (estimated $9B+) — by firing legendary coach Tom Landry immediately, taking full operational control, and maximizing every revenue stream with the aggression of a startup founder.
Bill Walsh's posthumous leadership book — arguing that focusing on process (the Standard of Performance) rather than outcomes (the score) is the secret to sustained excellence — the most widely read American football coaching book.