2 thinkers, books, and ideas connected to this field.
American basketball player — 6 NBA championships with the Chicago Bulls, 6 Finals MVPs, 5 regular season MVPs — widely considered the greatest basketball player of all time — whose partnership with Nike created the Air Jordan line, the most successful sports endorsement in history.
Co-founder and former CEO of Nike — who built the world's largest athletic footwear and apparel company from a $50 loan and a handshake deal with Japanese shoe manufacturer Onitsuka Tiger — author of Shoe Dog.