1 thinkers, books, and ideas connected to this field.
BTS's 2019 mini-album that sold over 3.4 million copies in pre-orders alone — built around the Jungian concept of the Persona (the social mask) from Murray Stein's Jung's Map of the Soul — with the title track Boy With Luv and Intro: Persona directly addressing questions of identity and the gap between public persona and private self.