2 thinkers, books, and ideas connected to this field.
Ken Segall's 2012 account of Apple's obsession with simplicity — written by the advertising creative director who named the iMac and worked with Steve Jobs for 12 years — arguing that simplicity was not an aesthetic preference but Apple's core business strategy.
Helaine Olen and Harold Pollack's 2016 argument — that all sound personal financial advice fits on a single index card — nine simple rules covering spending, investing, and insurance that outperform most professional advice.