3 thinkers, books, and ideas connected to this field.
Jonathan Abrams's Sunnyvale social networking site — the first viral social network (reaching 3 million users before MySpace or Facebook) — famous for its early traction, technical failures that drove away users, and refusal of a $30M Google acquisition offer.
Tom Anderson and Chris DeWolfe's Los Angeles social networking site — the dominant social network from 2005 to 2008 — famous for its music features, HTML customization, and its dramatic loss to Facebook.
Google's 2004 social network — created by Orkut Büyükkökten — which dominated social networking in Brazil and India before Facebook's global expansion — one of the first social networks at Google-scale infrastructure.