3 thinkers, books, and ideas connected to this field.
Eric Ries's 2011 application of lean manufacturing principles to startups — introducing build-measure-learn loops, MVPs, validated learning, and the pivot concept — the most widely read product development book of its era.
Stewart Butterfield's 2014 internal memo to the Slack team before launch — arguing that they're not selling software but selling organizational transformation — one of the most widely shared essays in startup culture.
Peter Thiel and Blake Masters's 2014 distillation of Thiel's Stanford startup course — arguing that the path to building a transformative company is creating a monopoly through genuine innovation (zero to one) rather than incremental competition (one to n).