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person1971–1989

Alain Chevalier

Disciplines:
corporate leadership
marketing/beverage marketing

Summary

French executive who led Moët Hennessy and orchestrated its merger with Louis Vuitton to form LVMH in 1987 — the power struggle between Chevalier and Racamier over control of the merged entity created the opening that Arnault exploited.

Core Contribution

Created LVMH through the Moët Hennessy / Louis Vuitton merger, then became so embroiled in a control battle with Racamier that both failed to prevent Arnault's acquisition — inadvertently creating the world's largest luxury conglomerate under a third party.

Historical Influences

No recorded historical influences.

Intellectual Lineage

French Luxury Beverages IndustryFrench Corporate Governance

Contemporaries & Peers

Henry Racamier Bernard Arnault

Minds Influenced

Bernard Arnault

Intellectual Posterity

LVMH formation

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Alain Chevalier

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